How To Build Email Relationships
ü Eliminate any high pressure attempts to make the sale. Stop using hype and, for Pete’s sake, use the exclamation point sparingly! Not only educated prospects more likely to buy, but they are also more likely to refer others to your site, and they are more likely to respond to future offers that you make to them.
ü Give the customer an option of saying “Maybe Later.” Some truly interested prospects just won’t be able to buy right now for a variety of legitimate reasons. Make sure you offer them the opportunity to join your e-zine or newsletter, or sign up for an autoresponder series. Do something that gives you the opportunity to stay in front of that customer until he or she is ready to say “Yes.”
ü Go slowly and get your prospect in the mood to buy. Don’t rush in there and yell “Give me your money.” Take time to determine the reasons that someone will buy your product and weave those reasons into a word picture that elevates the prospect’s curiosity and enhances the buying mood.
ü Build a rapport with your prospects. People want to be talked to, not at. Show them that you are a friend and an expert in your field by EDUCATING them and not SELLING them. Combine this step with step #2, and you can write as long of a sales letter as you need (but not ONE WORD LONGER) without fear of losing the truly interested prospect.
ü Create a level of excitement over your product or service by explaining how it’s going to change their life, or save them money, or make them look more attractive, or whatever your USP (Unique Selling Proposition) may be.
What works in the bedroom works in the market place. Try it!
While my friend may have put an unusual slant on his examples, his message is straight on. Relationship selling is the only type of selling that is going to build a long-term sustainable business model for you.
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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.
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