June 5th, 2008
Just Like Cats And Dogs - Advertising And Marketing
Advertising and internet marketing are just like cats and dogs. The dog (marketing) listens to you and is faithful. The cat (advertising) is also your pet but, his reactions are totally unpredictable, when you reach down to pet him, it is just as likely to bite you as let you give him a little loving. Yes, there are both pets but the reactions may be completely opposite of what you expect. Too many marketers, both newcomers and experienced, confuse advertising and marketing, believing that they are both the same animal. That’s a big mistake.