June 15th, 2008
A Client Research Mistake That Cost a Small Business $10,000
Did you know that not researching your target audience of clients could be costing you hundreds, if not thousands of dollars? If you don’t know how to focus in on a target audience, with a CAT Scan perspective, then you won’t want to miss this article.
Did you ever attend a summer business dinner party overdressed? I did. Everyone was wearing shorts, and I wore a business suit. It wasn’t because I couldn’t fit into last summer’s shorts, either, no matter what my husband tells you. I was overdressed, because my marketing skills were horrible.