A retailer under chapter 11 bankruptcy protection should continue to honor gift cards since it will help the company maintain customer loyalty, minimize competitor actions, project a business as usual image, and Increase sales.
As competition between companies is increasing, organisations are looking for different ways for promoting their sales and services. Business gifts play an unavoidable role in promoting growth of the company.
There are many reasons behind giving gifts, such as to promote the sale, to maintain strong relationship, or it can be sometimes occasional, to create an image of the company in the mind of customer or client. Promotional business gifts can be some kind of service or facility, as it is not always important to give material gifts, for example company can arrange dinner in a fine restaurant for a client.