December 8th, 2008

3 Biggest Business Startup Mistakes

Here are three of the mistakes that people often make when starting a business.

What are the three biggest mistakes people make trying to get into business?  Knowing these, you will be able to avoid making the time, work, and money losing mistakes.

Mistake #1:  Are you guilty of Hope Marketing?

You have an idea for a product or service that is the next thing better than sliced bread.  There is no way the world can live without your offering.  You are on your way to buy inventory and rent a store front and make gobs of money.

October 13th, 2008

Recession Proof Business for Survival

For the most, I believe small businesses deserve to starve. Why am I so harsh? The reason is that when I make a purchase from a business no one sends me a thank you card or recognises my efforts in supporting them.

In other words, rather than put some effort in keeping me as a customer and recession proof business, they would rather spend money on finding a new customer.  Instead of planning how to keep customers and make more profit from existing customers, business owners waste money on advertising for new ones.

August 13th, 2008

Four Things You Never Want to Do When You Have an International Customer Base

International customers are a benefit of running an online business, but that doesn’t mean the same rules apply. There are a number of mistakes you can make on your website when you don’t keep international customer needs into account.

The great thing about online businesses is that you have the opportunity to reach more customers than you can in a traditional physical store. But with that extended reach, you need to remember that you also need to create your site with international visitors in mind. There are many things you should never do on your website when you are trying to bring in international business. Here are four of the biggest mistakes you could make when dealing with your global customer base.

June 9th, 2008

3 Common Mistakes To Avoid When Choosing A Mentor

There are many pitfalls people fall into when choosing a mentor for their new business venture. Three specific areas requiring especial attention are singled out in this article.

You have chosen a business to join. Great! Now you need to find the right mentor. There are many different personalities out there. You want to find someone who you can get along with and feel comfortable working with.

There are many traps people fall into when choosing their mentor. There are three specific areas requiring especial attention.

May 30th, 2008

Targeted Small Business Marketing Tips When Using Meat Loaf

Rock icon Meat Loaf is a star again, this time in a TV commercial. I watched the commercial several times and realized I didn’t know what product was being endorsed. This is a case study in deadly advertising mistakes your business must avoid when creating your advertising.

Copyright (c) 2008 Paul Flood Marketing, LLC

If you plan on advertising as a part of your targeted small business marketing strategy, avoid a common branding mistake even the biggest companies make - Remember to make the product as memorable as the ad

May 25th, 2008

Using the Media as a Strategic Alliance

Millions of people read the newspaper every day. Many others read magazine articles. Most of those two groups combined believe and trust the better part of what they read.

Copyright (c) 2008 Christian Fea

Millions of people read the newspaper every day. Many others read magazine articles. Most of those two groups combined believe and trust the better part of what they read.

What is published on those pages becomes regarded as truth, or at least it holds an inkling of truth. The stories on those pages are often the topics of morning radio shows, of people chatting at work, and among friends. In short, the stories that make it to print have an impact on consumers.

May 6th, 2008

6 Hot Tips on Making MLM a Success

Multilevel marketing has taken over the internet business world. There is no mistake in saying that many people have become rich because of this business endeavor. For many, it has taken tears, sweat and blood to be successful in the business. For others, pure luck, multitude of prayers and still tons of effort have done it for them.


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