September 14th, 2008
Marketing through a Recession
Marketing programs are usually one of the first victims when we are facing a downturn or, worse still, a full recession. But it doesn’t have to mean we let customer relations have to suffer and this article suggests ways of making reduced budgets go further while keeping up our market presence.
The debate is over ? we are facing up to flat sales, a global downturn and even the prospects of a full-blown recession. With the media pumping out gloomy (and wildly differing) recovery timescales, businesses everywhere are quickly preparing for the inevitable rounds of cost-cutting.