December 26th, 2008
The Three-Part Harmony in Your Logo
Just as a harmonized song is made up of a set of three notes, every small business’s logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business’s story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.
“Ba ba ba bum… Mister Sandman (Oooh…) Bring me a dream. Bring me the cutest girl that I’ve ever seen…”