December 26th, 2008

The Three-Part Harmony in Your Logo

Just as a harmonized song is made up of a set of three notes, every small business’s logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business’s story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.

“Ba ba ba bum… Mister Sandman (Oooh…) Bring me a dream. Bring me the cutest girl that I’ve ever seen…”

June 10th, 2008

All about Promotional Coasters

If you are looking for a
promotional item that is inexpensive and yet useful then promotional coasters
could be a great idea. They are the ultimate solution when it comes to
endorsing your brand.

Promotional coasters are not something that is going to
be thrown in the dump. Instead they make for useful items that are going to be
in use each day. Being a routine item, promotional coasters promise one thing
that you are not just going to be noticed on special occasions but each day. By
the virtue of their utility, promotional coasters have appealed to many
companies as a promotional item.

May 14th, 2008

All Promotional Mugs Are Not Created Equal

All promotional mugs are not created equal. This may come as absolutely no surprise to you. If you have been using promotional mugs as a part of your businesses giveaway strategy, you know that promotional mugs come in a variety of styles, shapes, qualities and designs. 

Not being created equal isn’t necessarily a bad thing.  For example, how much fun do you think it would be if all the promotional mugs being made and given away were the same style?  It wouldn’t be fun now, would it?  Diversity is the spice of life so the diversity available to you in your selection of promotional mugs is a good thing.


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